"Beyond Donation, Upbit Cares for On-site Infrastructure" Upbit Leads ESG in Virtual Asset Industry

▲ [Photo Material] Dunamu and the Korean Red Cross are taking a photo to commemorate the vehicle handover ceremony for the Disaster Response Medical Team (HERU)

Upbit, Korea's number one virtual asset exchange (operated by Dunamu), is setting an industry example by going beyond simple financial donations and rolling up its sleeves to build essential medical infrastructure directly deployed in national disaster situations.

According to industry sources on the 28th, Dunamu held a vehicle handover ceremony for the Korean Red Cross Disaster Response Medical Team (HERU) at Seoul Red Cross Hospital on the 27th, donating a total of five emergency medical vehicles. Key officials, including Lee Soo-min, Head of Dunamu's Impact Business Office, and Chae Dong-wan, Director of Seoul Red Cross Hospital, attended the event.

The five special vehicles delivered will be immediately deployed to Red Cross hospitals in key locations nationwide, including Seoul, Incheon, Sangju, Tongyeong, and Yeongju. The vehicles are fully equipped with advanced medical equipment to respond to emergencies. In the event of future disasters or calamities, they are expected to be deployed to the front lines, serving as 'mobile hospitals' to protect the lives and health of disaster victims and relief workers.

This donation is further enhanced by its sincerity, as it was produced using 300 million won out of the 1 billion won Upbit readily provided in March 2025 for the recovery of wildfire damage in the Yeongnam region. Upbit has consistently stepped forward during national crises, including wildfires, floods, and even the Gangneung drought, providing a generous total of approximately 2.57 billion won in support to the Korean Red Cross alone to date.

Dunamu's philosophy, which emphasizes corporate social responsibility (ESG), also stands out. To spread a culture of private sector participation in disaster response, Dunamu wrapped its brand 'Upbit' on the exterior of the donated vehicles. This is seen as killing two birds with one stone: contributing to strengthening the public safety net while also enhancing public positive perception and trust in virtual asset exchanges.

Oh Kyung-seok, CEO of Dunamu, stated, "This support is highly significant as it contributes to building infrastructure that is practically utilized in disaster sites," and reaffirmed his commitment to continue steadfast social contributions to strengthen community safety nets.

Medical Director Chae Dong-wan also responded, "These vehicles are a crucial foundation that enables rapid medical response in disaster areas," adding, "We will operate them systematically to ensure that valuable donations translate into practical disaster response capabilities." Upbit's responsible good deeds, which continue regardless of market volatility, are redefining the standards for social contribution across the virtual asset industry.

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