Ripple: Price Has Fallen, So Why Is It Quietly Changing the 'Game'?

▲ XRP (XRP, Ripple) ©

Although the price has fallen, Ripple is quietly penetrating the market's core bottlenecks and changing the game itself.

According to crypto media outlet Bitcoinist on April 29 (local time), despite XRP (XRP, Ripple) falling more than 60% from its 2025 high, Ripple is focusing on building 'custody' infrastructure, which has been identified as the biggest obstacle to institutional adoption.

Ripple recently defined custody not merely as a storage function, but as a 'governance layer' where all financial activities operate. This is based on the judgment that all areas, including payment infrastructure, tokenization, and treasury operations, can only function on a secure and regulatory-compliant foundation. This aligns with the understanding that the existing cryptocurrency market has been hampered by a structural limitation of 'lack of trust' rather than speed or cost.

To address this, Ripple is building institution-friendly infrastructure through the acquisition of Palisade, integration with Chainalysis, and collaboration with Securosys and Figment. Simultaneously, it is expanding partnerships with global banks and is also pursuing cooperation with Korea's Kyobo Life Insurance on blockchain-based custody and on-chain payment infrastructure. In Europe, collaborations are underway with Intesa Sanpaolo, BBVA, DBS Bank, DZ Bank, and others.

Notably, XRP is at the center of this structure. Ripple is a payment company, but it is positioning XRP not just for simple remittances, but as a key asset that connects with tokenized assets within a regulated environment and moves liquidity between markets. Ripple Custody supports not only XRP but also staking of proof-of-stake based networks like Ethereum and Solana, designed to enable institutions to utilize cryptocurrencies within existing financial systems.

Ultimately, Ripple's strategy is clear: to dominate the 'foundation of the financial system,' not merely to compete on payment speed. XRP functions as a key axis connecting regulation and liquidity within this structure, and analysis suggests it is quietly permeating institutional-centric financial infrastructure while the market is not paying attention.

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