Ripple Occupies Bitcoin's Front Yard: Why It's Hotter Than the Bitcoin Event?

▲ Source: Ripple X

In the midst of the largest Bitcoin (BTC) conference, where the attention of virtual asset investors worldwide was focused, the XRP (Ripple) camp made a bold move by launching a massive advertising blitz across Las Vegas, effectively seizing market dominance.

According to cryptocurrency media outlet Bitcoinist on May 1 (local time), XRP advertisements appeared in various major hotels throughout downtown Las Vegas during the Bitcoin 2026 event held at the Venetian Resort from April 27 to 29. Notably, a large advertisement featuring the provocative message 'Raise the Bar' was displayed at the Conrad Las Vegas hotel, located just outside the Bitcoin event venue, immediately capturing the attention of tens of thousands of attendees.

At the Treasure Island Hotel in the Strip area, a phrase stating 'XRP is Unbroken' was posted. This is interpreted as a powerful message representing the community's pride in overcoming years of fierce legal battles with the U.S. Securities and Exchange Commission (SEC). Furthermore, at Harrah's Las Vegas, the message 'Don't Gamble with Cash Flow Forecasting' was used to actively promote Ripple Treasury products, an enterprise solution, to financial industry professionals.

News of the large-scale advertising campaign quickly spread across social media, igniting the community. Ray Fuentes, an ecosystem community builder, shared videos capturing the advertisements around the city, remarking that XRP's takeover of Las Vegas was a monumental moment signaling a shift in market trends. Vet, a major network validator, also cited the video, highly praising it for giving attendees something to look up to.

In stark contrast to the fervent excitement outside the venue, testimonies emerged suggesting that the interior of the Bitcoin event itself was rather lackluster. Abdullah Abs Nasif, host of the Good Evening Crypto Show, directly released a video of the event's interior, highlighting conspicuous empty seats and remarking that it felt like a ghost town. He made a pointed joke, saying such a lack of attendance would never be experienced by the XRP community, which boasts strong solidarity. Meanwhile, during this period, XRP maintained a solid performance around the $1.37 mark, garnering market attention.

Immediately after the Bitcoin event concluded, from April 30 to May 1, XRP Las Vegas 2026, the world's largest single-token event, will take over at Paris Las Vegas. Through this event, the camp plans to intensively highlight practical blockchain use cases such as network development, real-world asset tokenization, cross-border payments, and institutional investor adoption, thereby accelerating the expansion of the global financial ecosystem.

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