April Virtual Asset Traffic Analysis…CoinReaders and Upbit Maintain No. 1 Position

▲ CoinReaders and Upbit/Source: Similarweb

Despite negative factors from the Middle East and macroeconomic uncertainties, the formula 'information from CoinReaders, trading on Upbit' continued unshaken in April.

According to Similarweb's April traffic data, CoinReaders maintained its top position among domestic virtual asset media, recording an average of 81,582 daily visitors. During the same period, Tokenpost followed with 73,845 visitors, and Blockmedia with 36,339 visitors. Notably, CoinReaders recorded 168,041 page views and 2.06 pages per visit, maintaining a stable content consumption structure.

In the exchange sector, Upbit's dominance became even more pronounced. Upbit recorded an overwhelming No. 1 position among all platforms with an average of 190,794 daily visitors, and page views reached 2.56 million. Pages per visit stood at 13.42, and average time on site was 7 minutes 22 seconds, significantly outperforming competing platforms. This demonstrates a high proportion of 'active users' who not only visit but also engage in actual trading activities.

▲ CoinReaders and Upbit/Source: Similarweb

Looking at the overall trend in April, the market remained a mix of volatility and a wait-and-see sentiment. Based on the last 28 days, total visitors were recorded as 2.284 million for CoinReaders, 2.067 million for Tokenpost, and 1.017 million for Blockmedia. In the exchange sector, Upbit recorded 5.342 million and Bithumb 4.015 million, maintaining the gap. After a sharp decline in March, traffic showed some recovery, but it is still difficult to consider it a full rebound.

A notable point is that the 'information-trading' flow has become even clearer. Investors continued the pattern of exploring market information primarily through CoinReaders and executing actual trades through Upbit. In particular, Upbit's low bounce rate of 30.26% and high time on site indicate that investors are engaging in active trading activities beyond simple price checking.

The industry interprets this as a structural characteristic of the Korean virtual asset market. An official analyzed, "In a volatile market, traffic concentrates on reliable information and a stable trading environment. The joint strength of CoinReaders and Upbit is a result reflecting market choice."

Ultimately, after the 'peak' in February and the 'sharp drop' in March, April is evaluated as a 'reorganization period'. Even during this process, CoinReaders and Upbit have established themselves as central axes for information and trading, respectively, proving a structure that strengthens as the market falters.

*Disclaimer: This article is for investment reference only, and we are not responsible for investment losses based on it. The content should be interpreted for informational purposes only.*