The reason Upbit went directly to campus… 본격화? Strengthening its strategy for the youth?

▲ [Photo Material] On September 30, 2025, a现场 photo of the Upclass held at SJ Kunsthalle, Seoul.

Upbit is directly entering university campuses to actively expand its educational project for young people on the themes of digital assets and future finance. It is evaluated that the company is strengthening its 'contact points with the youth' within the industry, going beyond simple investment lectures to include practical experience and career advice from current professionals.

According to Dunamu on May 8, Dunamu, which operates Upbit, will host 'UP Class', a special lecture program on digital assets for university students and young generations. UP Class is a generation-specific educational program designed to increase understanding of digital assets, and this year, Dunamu executives and employees will directly participate as lecturers.

In the 'Digital Asset Special Lecture', the core program of the event, Dunamu executives and employees will give lectures on the theme of 'Digital Assets and Future Finance Insights'. In the subsequent 'Career Talk' session, alumni employees from each university will share their work experience, job preparation process, and job know-how. Students are expected to show great interest as they can directly hear vivid experiences from industry practitioners.

This UP Class will be held sequentially at 6 major university campuses in Seoul, starting with Chung-Ang University on the 12th, followed by Korea University, Yonsei University, Hanyang University, Sungkyunkwan University, and Seoul National University. Participation is free and available on a first-come, first-served basis through pre-registration.

Dunamu plans to provide Upbit merchandise to all participants and offer various prizes such as AirPods, Bitcoin (BTC) gift cards, Naver gift certificates, and Upbit Pizza Day sets through a lottery. This is designed to allow young people to experience the digital asset industry more familiarly, going beyond simple lectures.

Oh Kyung-seok, CEO of Dunamu, stated, "We hope that young people, who are the leaders of future finance, will correctly understand the digital asset industry and gain practical help in career exploration through meetings with industry experts." He added, "We will continue to expand educational activities to foster a sound digital asset ecosystem."

*Disclaimer: This article is for investment reference only and is not responsible for investment losses based on it. The content should be interpreted for informational purposes only.*