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▲ X, 스팸 봇, 비트코인(BTC), 이더리움(ETH)/AI 생성 이미지
Social media platform X (formerly Twitter) has drastically cut the profits of cryptocurrency news summary accounts, moving to purify the information ecosystem, prompting market participants to collectively express their welcome.
According to cryptocurrency specialized media U.Today on April 12 (local time), X recently reduced the profits paid to cryptocurrency news aggregator accounts by approximately 60% in the current cycle and plans to further cut them by 20% in the next cycle. This measure is interpreted as a de facto restructuring targeting accounts that have generated profits by repeatedly reposting simple content.
The industry views this decision as a strong signal to correct the distortion of rewards caused by low-quality, high-frequency content. Analysts like Nikita Bier have pointed out that accounts merely replicating headlines and excessively using 'breaking news' tags have exploited the platform's reward structure, leading to an ongoing problem where original content creators do not receive fair compensation.
Indeed, in the cryptocurrency market, the phenomenon of the same news being repeatedly posted by dozens of accounts at intervals of minutes has become a chronic problem. It is evaluated that in this process, in-depth analysis or original insights are pushed down the timeline, and a distorted structure where only the quantity of information increases has been formed.
Through this policy change, X plans to strengthen a reward system focused on 'quality over quantity'. The intention is to reorganize the structure so that indiscriminate posts aimed solely at profit are reduced, and content creators who provide genuine analysis and insights receive more rewards.
Positive reactions are dominant in the market. Benjamin Cowen, founder of IntoTheCryptoverse, evaluated this measure as a meaningful change for platform development. He emphasized, 'Users who used to waste time on valueless breaking news posts will now have an environment where they can access higher quality content.'
Another anticipated effect is increased visibility for independent analysts and small-scale researchers. This is because content that has previously been overlooked due to the sheer volume of large aggregator accounts is now more likely to be selected by the algorithm. This is analyzed as an opportunity to improve the quality of information in markets where understanding complex contexts, such as cryptocurrencies, is crucial.
However, some also raise concerns that the speed of information delivery might slow down. This is because some summary accounts have performed the positive function of quickly compiling and providing vast amounts of data. It is pointed out that drastic profit cuts could also reduce the efficiency of information distribution.
Nevertheless, X's latest measure is expected to be a turning point that redefines the rules of the cryptocurrency information market, which has operated under an 'attention = profit' structure. Content based on simple replication will lose its footing, and the transition to an environment where only information with real value survives is beginning in earnest.
*Disclaimer: This article is for investment reference only, and we are not responsible for any investment losses based on it. The content should be interpreted for informational purposes only.*
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